Logo Design
Logo design becomes difficult when a mark that looks impressive on a screen cannot be read on an invoice or recognised at a small size. Begin with where it will appear. A useful brief names those applications, the business it represents and the practical files your team will need afterwards.
Logo Design that earns its place
Logo design application brief
Identify the smallest and largest uses, background colours and production methods. Evaluate the mark against these contexts before judging it only in a presentation.
Concepts with a rationale
Agree the number of initial directions in the proposal. Review what each option communicates and which practical requirements it meets, rather than collecting unrelated variations.
Colour and monochrome versions
Specify the versions needed for light backgrounds, dark backgrounds and single-colour production. Include legibility checks so the identity remains recognisable without its preferred colour treatment.
Artwork for actual production
List editable vector masters and the image exports needed by your suppliers. Confirm colour specifications and file naming so the handover is usable beyond design software.
Logo Design, answered
Define the export list before design begins. Vector formats such as SVG or print-ready PDF and raster images such as PNG serve different uses. Request the editable source and the versions your printers or website team require. The final package should follow the agreed scope rather than an unspecified promise of all formats.
Let's Build Something Great
Need logo design?
Talk to our specialists about scope, timelines and what this would cost for your business.