Brand Guidelines
Brand guidelines are useful when a colleague can make a correct choice without asking the original designer. If presentations, packaging and website pages keep drifting apart, document the decisions behind the identity. Focus on the rules people repeatedly need, supported by examples from the materials your business actually produces.
Brand Guidelines that earns its place
Brand guidelines for daily use
Organise the document around recurring design decisions. Explain which assets to choose and where exceptions need approval, using language colleagues and external suppliers can follow.
Logo use and restrictions
Record approved variants, clear space and minimum-size considerations. Show incorrect treatments that are likely in your business, rather than filling pages with irrelevant prohibitions.
Colour and type specifications
Specify colour values for the intended outputs and identify fonts and alternatives. Record licensing responsibilities so a type choice can be used by the relevant teams.
Examples drawn from applications
Choose representative layouts such as a presentation, social post or document cover. Explain how the rules work together instead of showing attractive examples without instructions.
Brand Guidelines, answered
Clarify whether the work documents an approved identity or develops one. A guidelines project can expose missing variants or unresolved typography, but a new identity is a separate design decision. Supply the current assets and examples of inconsistent use so the proposal can distinguish documentation from additional creative work.
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Need brand guidelines?
Talk to our specialists about scope, timelines and what this would cost for your business.